Interactive Campaign, Website
Reimagining insomnia — one patient archetype story at a time. Together with our UX and animation team, we created The DAYVIGO Experience: an immersive, decision-driven HCP experience for the insomnia medication DAYVIGO.

Insomnia is heterogenous, and HCPs needed more than a static drug brief — they needed a tool to help evaluate suitability across different patient archetypes, balancing both benefit and safety.

Our Solution? A modular, interactive “choose-your-own-adventure” experience that lets HCPs walk through realistic patient scenarios, see relevant clinical data, and make informed prescribing decisions. And we developed an architecture rooted in real-world clinical use-cases: falling asleep, staying asleep, ability to waken if needed, waking in the morning, and long-term usage.

Through humanized patient stories, evidence-based copy, and safety transparency, this interactive experience elevated DAYVIGO with a decision support tool. It fostered trust, empathy, and clinical clarity, and differentiated the brand in a saturated insomnia space.

ACD Art partner: Jeff Baxa

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