Creative Director — From Idea to Execution
How it started
My love of writing started in the newspaper biz, and since then, I've been a creative copywriter for a number of Fortune 500 companies. I named nail polishes for ULTA Beauty. I wrote a coffee table book for Park Hyatt hotels. I pitched a concept for Samsung Pay that landed Leo Burnett their $2M business. And everything in between. From product launches to brand launches and campaigns, I’ve been a go-to master of ideas, words, brand growth, and storytelling for almost two decades.
How it’s going
I partner with clients and teams to define advertising strategies, uncover brand opportunities, and craft meaningful stories rooted in strategy. I lead and execute campaigns that drive growth, strengthen market position, and elevate brand equity and consistency. From large-scale, $1M video productions to nimble digital and social campaigns, I oversee the creative process end-to-end. My goal is to ensure all creative aligns with brand strategy while mentoring and managing team members to elevate performance, business acumen, and overall output.
My work spans branding new businesses, pitching new marketing and advertising opportunities, strengthening briefs, innovating deliverables, and improving processes to maximize efficiency. With expertise across TV, video, patient testimonials, radio ads, social, rebrands, launches, and campaign strategy, I bring a calm, solutions-focused approach while consistently delivering creative that inspires and performs.
My mantra? Campground rules. Leave every project and every person better than you found it.
Specialities:
Concepting + executing ad campaigns that span across channels
Branding, brand strategy + brand stewardship
Video + shoots from pre- through post-production: creative direction, story arcs, script writing, interviews, wardrobe/props, on-set content capture creative direction, team leadership + all tactics that fall out of the content capture
Digital copy: websites and more
Social media: influencer campaigns, branding + identity, strategy, profile copy, photography + caption writing
Influencer marketing + partnerships
Soft skills: Team-building, communication, creative strategy, collaborating and partnership, problem-solving, peace-making, mentoring, and keeping everyone on track and calm when there’s an ‘ad-mergency'’
Recent Projects:
Work-work: TV concepts for Skyrizi. I spent the last couple of years leading my creative team on 2 back-to-back million-dollar patient testimonial shoots for AbbVie/RINVOQ (creative concept, wardrobe/props, interview guides, scripts, location scouting and more), developed videos + oversaw all tactics that fell out of that shoot (TikTok, IG Reels, Banners + more).
On the side: brand videos for small businesses, a website for an in-home EMF detection client, campaign and social media marketing for Noon Whistle Beer Co. + Pause hemp-derived Sparkling Water
I moonlight as @beerbabejess
In 2018, I founded my own brand in the craft beverage space. I’m a craft beverage storyteller and brand partner who turns content into authentic storytelling. My work blends deep industry knowledge with an approachable voice that makes craft beer culture feel inclusive for everyone.
Whether I’m behind or in front of the camera or collaborating with brands, I’m all about raising a glass to great beer and the people who make it.
With 10k authentic followers, I've been published and interviewed nationally. I'm hosted at events and brand partnerships across the globe, and have launched a number of fundraising initiatives for women.
Brand partnerships: breweries, hotels, restaurants, bars, tourism activities, etc.
Brand storytelling - video, social, copywriting
Conference panel presentations
Beer travel blogging
National podcast appearances
Nationally-published articles
Fundraising for women’s initiatives
Event hosting, meetups + brewery tours
Brewing collaborations
Guest pouring/beertending/volunteering
Custom certified beer babe merchandise: t-shirts, glassware, pins
Merch modeling
I've set out to change the ratio and get everyone a seat at the beer bar. As ladies, we may not have hipster beards, but we do have exceptional palates. Follow the adventures over at @beerbabejess and beerbabejess.com. After all, life’s too short to drink bad beer.
