I launch marketing initiatives and craft brand stories that turn strategy into standout creative—guiding campaigns and projects from concept to launch, across channels, to connect with audiences and drive growth.

I began my career as a copywriter in the Chicago advertising scene, and now, my goal is to elevate brands in an effort to strengthen market position, resulting in strategic engagement, market differentiation, brand consistency, and sustained brand equity.

My mantra? Campground rules. Leave every project and every person better than you found it.

Let’s grow your brand together.

Anything’s possible. Here are a few specialities:

  • Marketing initiatives large and small

  • Ad campaigns that span across channels

  • Branding, brand strategy + brand stewardship

  • Copywriting: digital, TV, social and more

  • Video shoots from pre- through post-production

  • Social media

  • Soft skills: Team-building, communication, creative strategy, collaborating and partnership, problem-solving, peace-making, mentoring, and keeping everyone on track and calm when there’s an ‘ad-mergency’

Recent Projects:
Corporate work: TV and patient testimonials for Skyrizi. Two, $1M patient testimonial shoots for AbbVie/RINVOQ.

Entrepreneurial Work:
Brand + marketing strategy for Noon Whistle brewing and Pause Sparkling Water.
A website for an in-home EMF detection client.
Co-authoring and editing a book in a best-selling series, Rethink Everything You Know About Networking.

Side hustle? Side hustle.

Founder, Head of Brand Strategy at @beerbabejess
In 2018, I founded my own brand in the craft beverage space. I’m a craft beverage storyteller and brand partner who turns content into authentic social-first storytelling. My work blends deep industry knowledge with an approachable voice that makes craft beer culture feel inclusive for everyone.

Whether I’m behind or in front of the camera or collaborating with brands, I’m all about raising a glass to great beer and the people who make it. With 10k authentic followers, I've been published and interviewed nationally. I'm hosted at events and brand partnerships across the globe, and have launched a number of fundraising initiatives for women.

  • Brand partnerships: breweries, hotels, restaurants, bars, tourism activities, etc.

  • Brand storytelling - video, social, copywriting

  • Conference panel presentations

  • Beer travel blogging

  • National podcast appearances + nationally-published articles

  • Fundraising for women’s initiatives - domestic violence and food insecurity

  • Event hosting, meetups + brewery tours

  • Brewing collaborations + guest pouring/beertending/volunteering

  • Custom certified beer babe merchandise: t-shirts, glassware, pins

  • Merch modeling

I've set out to change the ratio and get everyone a seat at the beer bar. As ladies, we may not have hipster beards, but we do have exceptional palates. Follow the adventures over at @beerbabejess and beerbabejess.com. After all, life’s too short to drink bad beer.