I launch marketing initiatives and craft brand stories that turn strategy into standout creative—guiding campaigns and projects from concept to launch, across channels, to connect with audiences and drive growth.

I began my career as a copywriter in the Chicago advertising scene, and I’ve held many titles, but one thing remains the same: my goal is to elevate brands in an effort to strengthen market position, resulting in strategic engagement, market differentiation, brand consistency, and sustained brand equity. Let’s grow your brand together.

I subscribe to the “Yes, and” theory. Anything’s possible. Here are a few specialities:

  • Marketing and brand initiatives large and small

  • Ad campaigns that span across channels

  • Branding, brand strategy + brand stewardship

  • Copywriting: digital, TV, social and more

  • Video shoots from pre- through post-production

  • Other skills: Team-building, brief-building, leading, clear communication, creative strategy, collaboration and partnership, a positive growth mindset, problem-solving, presenting, pitching, mentoring, peace-making, and keeping everyone on track and calm when there’s an ‘ad-mergency’

What I’ve been up to:

2026: SVP, Creative Director | WPP-Burson | Campaign work for Abbott-Similac; Novo Nordisk-Ozempic, Wegovy; BMS-Neuro

2025: Creative Director Consultant, Copy | Various | Freelance clients include Focus Marketing, bSocial, Noon Whistle Brewing

2018-25: Associate Creative Director, Copy | Digitas Health + Razorfish Health | Abbvie, Astellas, Gilead, GSK

2016-18: Associate Creative Director, Copy | FCB Chicago | Allergan, Janssen, Blue Bunny

2012-16: Senior Copywriter | Freelance | Leo Burnett, Critical Mass | Hyatt Hotels, Miami Travel, Moen, Samsung Pay, Skippy PB, USAA, Walgreens

2010-12: Copywriter - Senior Copywriter | ULTA Beauty

Early days: | JAK Graphic Design | American Express. I wore many hats at a small women-owned boutique agency, JAK, where I learned everything from copy and proofing to client management and working with legal teams

Side Hustle? Side Hustle.

Founder, Head of Brand + Content Strategy at Beer Babe Jess
In 2018, I founded my own brand in the craft beverage space. I’m a craft beverage storyteller and brand partner who turns content into authentic social-first storytelling. My work blends deep industry knowledge with an approachable voice that makes craft beer culture feel inclusive for everyone.

Whether I’m behind or in front of the camera or collaborating with brands, I’m all about raising a glass to great beer and the people who make it. With over 10k authentic followers, I've been published and interviewed nationally. I'm hosted at events and brand partnerships across the globe, and have launched a number of fundraising initiatives for women. In 2026, I’ll be hosting my first group trip - to Munich!

  • Brand partnerships: breweries, hotels, restaurants, bars, tourism activities, etc.

  • Brand storytelling - video, social, copywriting

  • Conference panel presentations

  • National podcast appearances + nationally-published articles

  • Beer + travel blogging

  • Fundraising for women’s initiatives - domestic violence and food insecurity

  • Event hosting, meetups + brewery tours

  • Brewing collaborations + guest pouring/beertending/volunteering

  • Custom certified beer babe merchandise: t-shirts, glassware, pins

  • Merch modeling for beer brands and beyond

I've set out to change the ratio and get everyone a seat at the beer bar. As ladies, we may not have hipster beards, but we do have exceptional palates. After all, life’s too short to drink bad beer. 

Wait, You Wrote a Book?

Author, the Rethink Everything Series
Kinda!

As a contributing author to the Rethink Everything You Know book series, I bring a storyteller’s lens to challenging conventional wisdom and reframing familiar topics with fresh perspective.

My work spans Rethink Everything You Know About Networking and Rethink Everything You Know About Craft Beer, which I spearheaded, curating insights from more than 20 craft beer industry professionals across brewing, sales, marketing, hospitality, and beyond.

Coming soon, Rethink Everything You Know About Failure continues the series’ mission of turning hard-won experience into practical inspiration.

Across each title, I aim for the same thing I pursue in my creative work: ideas that shift how people (re)think and give them curious wisdom they can apply in daily life. These books, as well as many others in the series, are available on Amazon!