Allergan True Tear Product Launch
Branding, Website, OLV, Experiential
Allergan’s TrueTear—the first intranasal neurostimulation device for dry eye—needed more than a product launch; it needed a brand experience that educated, inspired, and simplified adoption.
Our team crafted the visual and verbal identity, giving TrueTear a bright, confident, approachable personality that balanced cutting-edge technology with everyday usability. We brought the product to life through a multichannel launch, including:
A dedicated website that served as the hub for product information and patient education
Step-by-step how-to videos that demystified usage and built confidence for both patients and providers
Strategic digital and experiential activations that highlighted the science, benefits, and accessibility of the device
The campaign positioned TrueTear not just as a device, but as a solution that empowers patients to take control of their eye health, making a complex innovation feel intuitive and approachable.
Product Video
Allergan true tear how-to video
