GSK Zejula HCP Campaign
Brand Campaign, Website, Print
What if women could have more time in between ovarian cancer treatments?
For GSK Zejula, we built an HCP campaign around the idea: “If she responds to chemo, you respond with Zejula.”
This campaign highlights how this ovarian cancer treatment gives women more time between therapies. I helped craft messaging across print and digital touchpoints—including brochures, detail aids, email campaigns, and targeted digital ads—ensuring oncologists had clear, patient-centered guidance to inform treatment decisions.
CD: Marc Guttesman
