Janssen Positively Fearless Campaign

Digital, OLV
What began as a one-off experiential identity to celebrate Pride at Janssen-sponsored events quickly grew into something much larger. Positively Fearless was more than a name—it became a rallying cry that resonated deeply with the HIV community.

Recognizing its power, we partnered with Janssen to extend the initiative beyond the festival stage. We built a year-round digital interactive hub of support, information, quizzes and resources designed to uplift and empower people living with HIV.

By transforming a moment into a movement, Positively Fearless continues to celebrate resilience, visibility, and community—proving that Pride isn’t confined to a month, but a lasting force for connection and empowerment.

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