Pause Hemp-Derived Water Campaign

Fist-ever social campaign, Email, LinkedIn thought leadership execution, Video

Social
Noon Whistle Brewing Co.’s CBD and THC water brand, Pause Sparkling Water, needed a marketing boost. I launched Pause’s first-ever influencer campaign, where I built a platform around the brand’s namesake: pause. We tapped a diverse mix of lifestyle, wellness, and creative influencers to answer one simple question: “How do you take a pause and what does it mean to you?”

Each influencer shared their own authentic rituals—from micro-moments of calm between meetings to weekly reset routines—that brought the brand ethos to life. Through static Instagram carousel content with quote overlays, Pause became more than a beverage—it became a catalyst for reflection, self-care, and presence.

Additionally, I saw the opportunity to grow their LinkedIn presence, establishing them as a leader in the hemp-derived sparkling water market, boosting engagement by 775%.

Weekly Email Implementation
Additionally, I grew the brand’s email marketing presence by launching a consistent weekly campaign schedule to increase visibility and audience connection. We launched Pause After Dark as well, a new line of at-home hemp-water mocktails

During the time these campaigns launched, we saw a sales lift of 40% in the first 30 days of our partnership.

Brand Video
To educate customers on the benefits of CBD, and bring the Pause movement to the forefront, we filmed a high quality brand video that’s designed to be shared across social, YouTube, the website and more.

! Brand Video Coming Soon !